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Why is the cosmetic display counter important to specialty stores?

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<p>We know that the role of the counter in a specialty store is very large, because it plays a role in displaying and promoting products. Then why is the role of cosmetic display cabinets so powerful? Today, MeiJia will let you know the four major functions of the <a href="https://www.megedisplay.com/cosmetic-display-counter" rel="noopener noreferrer" target="_blank">cosmetic display counter</a>:</p><p><br></p><p>1. Display function</p><p>This is the basic function of the cosmetic counter. As a display product, it should first be able to display products. Show the elegance of the product in front of consumers, so that consumers have an intuitive knowledge and understanding of the product. Through the role of the cosmetic display counter, the display of products will appear orderly and patchy, giving consumers a visual enjoyment.</p><p><br></p><p>2. Stimulate purchase function</p><p>When products are displayed in cosmetic display cabinets, they can form a huge magnetic force on consumers. A variety of auxiliary facilities such as lights and mirrors are installed inside the cosmetic display counter, which can be used to enhance the charm of the products and make the products shine under their effect. Just like diamonds can only shine in the sun, which stimulates consumers to buy.</p><p><br></p><p>3. Features to attract consumers</p><p>When consumers visit the mall, the unique and fashionable cosmetic image counters are easy to attract them to the counter. Because for consumers, the first thing that attracts them is not the efficacy of cosmetics, but the visual impact brought by the cosmetics image counter. This is an external feature that a good cosmetic counter must have.</p><p><br></p><p>4. Corporate image promotion function</p><p>The cosmetic display counter not only shows the charm of cosmetics, but also promotes the corporate image. By customizing personalized cosmetic counters, the company conveys a unified visual image of the company, making it a symbolic object of the company's brand image, distinguishing it from the images of other companies. The exterior of the cosmetics image counter can also be pasted with corporate promotional posters to deliver the corporate image and attract consumers.</p>

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