Elements of Product Packaging Boxes Design

<p>Packaging is much more than just a means to get your merchandise from A to B -- it is also an incredibly valuable customer touchpoint. In today's age of"Instagrammable" moments and unboxing videos, your retail <a href="https://www.swift-packaging-solutions.com/product-application" target="_blank">product packaging</a> is also a fantastic way to get extra marketing mileage for your brand.</p><p>Here, we'll take you through the process of producing stellar product packaging to your product, from creating materials which make sense to your brand all the way through the delivery procedure. </p><p><br></p><p><strong>Know Your Brand</strong></p><p>If you've already possess a high-value brand, then this first step is in the luggage compartment. If, nevertheless, you still have not settled on a solid brand identity that includes a logo and colour palette, it's important to choose a direction before you begin investing in product packaging.</p><p>The last thing you would want would be to shell out for an investment in product packaging up front only to decide a month in that your investment no longer aligns with your own brand.</p><p><br></p><p><strong>Know Your Customer</strong></p><p>Now that you have your manufacturer set up, let us take a peek at how your brand identity applies to your product's packaging. Your target market will greatly affect the type of experience your customer will expect on receiving your merchandise.</p><p>By way of instance, Amazon customers anticipate a no-fuss approach to packaging. They need a well-priced product which arrives fast and unscathed. Amazon's strategy? Surround the item with protective packaging like bubble wrap, and put it in a plain cardboard box printed with Amazon's name and emblem. This really is packaging in its most basic form.</p><p>Chances are, you are not following the same strategy as Amazon, but in the event that you'd like to add more personalized touches for your product packaging, then ensure they're in line with what your client might expect from your own brand.</p><p>Is the product handmade? Including a handwritten note or tying your bundle up with twine can help add to the handmade feeling of the overall experience. Stamping your brand's logo onto your bundle instead of employing a pre-made label may also better align with your own branding.</p><p>Is your product a distinctive luxury item? Your customer may expect custom-printed packaging with a slick feeling and minimal layout.</p><p><br></p><p><strong>Consider Some Practical Variables</strong></p><p>You've got a good brand, you have mapped out a bit of your client experience, today it's time to turn your vision a reality. So, what are the tangible aspects of product packaging that you need to take into account before finalizing your layout and placing that order?</p><p>Durability: The most beautiful package won't make a good impression on your client if it arrives damaged. Consider your product and what kind of protection it might need. Might it be breakable? You'll definitely want to include elements to protect your merchandise either in the packaging itself or in a separate envelope or box beyond your branded packaging.</p><p>Function: Is the product perishable? If so, then your merchandise packaging may need to include an airtight element. Or you may need to consider using insulated packaging like RawCo does because of its frozen raw foods for puppies. Of these qualities, size is going to have the greatest impact. Especially if shipping costs are included in the purchase price of your product, it might make sense to put money into a packaging solution that is as space-effective as possible. Hand stamping your labels might seem like a fantastic idea in theory, but if you're going to be sending 500 orders in a week, the period spent stamping will immediately overshadow any prices you saved from not needing labels printed. Think about the scalability of your shipping processes -- that which will realistically work in the long run, and what may need to automate? </p><p><br></p><p><strong>Get Your Designs Ready</strong></p><p>Now that you have priced out a few different choices and determined what to personalize and what to purchase as a typical solution, it is time to get your design elements prepared to purchase.</p><p>There are two distinct routes you can take here -- either work with an expert to design your packaging components, or in case you're feeling confident in your design skills, you can also take on this job yourself. If this is the first time stepping into a design function, it may be well worth it to consult a professional.</p><p>If you do choose to hire a professional, be certain that you inspect their portfolio for examples of packaging design specifically and not just straight up picture layout. There are subtle differences, and if you're likely to spend the additional cash to employ a professional, it should be someone with the right skillset to produce your packaging pop.</p>