exterior architectural coatings market: rising raw material costs, an overall slowdown in economic activity in mature markets, tightening voc regulations and consolidation are all key trends facing exterior architectural coatings manufacturers.

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From 2005 to 2006, the global market for exterior decoration fell. Compared to 2006, the demand for exterior building coatings in North America dropped from 5 in 2005 to 6%. \"This is contrary to the demand for indoor coatings that have increased by about half during this period,\" said senior consultants atOrr and Boss Scott Detiveaux . \". According to Detiveaux, there are four key challenges for external manufacturers. \"The first is the rising cost of raw materials. \"While the price of raw materials has recently stabilized, it has grown faster than the manufacturer\'s ability to pass raw materials to customers,\" he said . \". \"The second challenge is the overall slowdown in economic activity. Decline in the US economyS. The housing market is well documented. Similar declines have occurred in Europe\'s construction market. The third challenge is customer and channel integration. The final challenge is vendor integration. The two companies have a special impact on smaller suppliers because they compete with global giants among fewer customers. Weak external markets continued in 2007. \"The trend of the continued decline in the market share of external coatings has continued over the past decade,\" Detiveaux continued . \". \"Ten years ago, exterior wall <a href="https://www.opalchemical.com/products" target="_blank">paint</a> accounted for about 40% of North American decorative building coatings. Of the exterior decorative coatings of 2006, only about 1-Demand third. \"There are currently three main issues with the trend of the external decoration market keeping Aksu Nobel busy, according to Gerry Koutavas, sales and marketing director of Aksu Nobel North American wood care coatings. \"These measures include tightening vocal music regulations in many of the markets where we are actively involved, as well as increasing the globalization of competition at the level of large construction projects and in the large supermarket chains moving towards the international retail sector, this may provide growth opportunities for global paint suppliers in the external decoration market. Finally, the housing market in the United States fell. S. It is also our concern. \" [Slightly] IllustrationsJeffSpillane, senior marketing manager, Benjamin Moore, said: \"The exterior wall paint market in North America is flat or declining due to non-painted surfaces/substrates . \". \"In order to win new customers, better and more innovative products are needed. Detiveaux agrees with Spillane that the most important trend facing manufacturers is the loss of paint-able surfaces. In more detail, he said, the trend has shown in two ways. \"First of all, external accessories such as window frames, doors, sofas, decorations and blinds are already far away from the wood,\" he said . \". \"Second, this is an overall trend in terms of the external structure of the wood. Twenty years ago, more than 40% of all new homes built in the United States wereS. There are exterior planks. Today, the percentage of new homes in the United States has decreased. S. It is made of wood. Vinylis is currently the leading building material in the region. \"On a global scale, exterior decorative paint manufacturers are addressing other challenges specific to the market they serve. For example, in India, although all manufacturers have carried out high-profile marketing activities, according to Srijit Dasgupta, vice president of finance and accounting, the market still needs time to dig itself out of cement coatings, berger painted India. \"Most customers of external coatings are still using --\"This is a basic paint unique to India,\" he said . \". \"Our company launched Walmasta a few years ago, a high quality exterior wall paint, but at an affordable price for consumers in economic segments. Karen Warman said: \"With the widespread presence of house water leakage problems earlier this year, and changes in New Zealand\'s construction regulations, it will take longer for Parliament to approve plans and specifications and be more cautious about approval. New Zealand market manager-based Resene. \"This makes it more difficult and laborious to introduce new texture and professional coating systems on the overall external substrate,\" she said . \". George rupnick of ItalyHeadquartered in the Boro group, the company talked about the problems faced by the company in the Italian market. \"One of the main problems facing it is how to adapt to VOC direcc2004/42/CE,\" he said . \". \"Another problem that has been successfully faced is the introduction of the development of the metering and coloring systems that have been greatly improved in recent years. Now, Boero\'s major customers are equipped with their own coloring system, and it is possible to reproduce various shades. \"Russia, 3. According to Alexander Plikus, marketing director, 2% of the exterior decorative paint market is one of the most dynamic paint markets in the world. \"In Russia, external painting is usually carried out by professional builders,\" Plikus said . \". \"The main challenge is to communicate with the terminal --users. In addition, professional builders will generally use the same product for a long time. It is a long and difficult process to turn them to new products. \"Environmental issues and early compliance with upEspecially in mature markets with strict regulation in Europe and North America, the upcoming environmental standards on VOC are a key issue. According to Koutavas, a recent example is the first step in the introduction of the EU directive in January 1, 2007, followed by the second stepin 2010. \"In Europe, however, the law has been enacted in advance and in a format similar to\" step \", we are facing a smaller window of time for compliance in North America, maybe only a year after the rules are approved. A mix of geographic areas that require different limitations and different implementation dates, and you have a very complex scenario. \"We also see an increase in the trend of the \'green\' movement and Leeds (Leadership in Energy and Environmental Design)Certified building and Green Seal (At the code level)\"This has resulted in additional customer demand for eco-friendly coatings,\" added Koutavas . \". In terms of research, Koutavas said that an interesting development is the beginning of PACES (Paint and building paint for Environmental Studies)The University of California, is conducting an independent study on the overall effect of the coating taking into account the entire life cycle of the coating. \"This study investigated the total impact of paint on a range of environmental standards, compared to the impact of judging paint on quality --\"Based on the VOC content in the finished product,\" he said . \". This study aims to answer the question: if you need to apply a low VOC coating three times to get the same durability as a high VOC coating, what is the overall effect of a low VOC coating? What is the difference in ozone reactivity of different types of VOCs? [Slightly] Illustrations\"In some cases, lower VOC products may be worse off than higher voc products in terms of ozone creation potential,\" explained Koutavas . \". \"Packaging costs, energy consumption, solid waste treatment and water quality are other factors that affect the overall environmental impact of paint investigated in this important study, which may trigger new developments in environmental legislation. According to Spillane, paint companies must be prepared for the upcoming VOCrules change, which remains the most pressing issue facing the company. \"It is a challenge to make coatings that have better performance while reducing VOCs,\" he said . \". This requires new thinking and technology. Keesvan der Kolk, general manager of decorative coatings R & D at SigmaKalon, is also discussing the impact of environmental regulations. \"Over the past few decades, there has been a growing trend for public authorities to implement new regulatory initiatives in our industry. \"This stems from a very reasonable focus on people\'s well-being and environmental protection,\" he said . \". \"The most important issues coming up are the upcoming VOC 2010 regulations and the need to maintain paint durability while maintaining overall application consistency. Strict environmental labeling limits the selection of protective components for dry films. In order to maintain the level of performance, alternative raw materials need to be carefully selected. \"In general, climate change is an important environmental issue for Finland --Based on Tikkurila. \"Warm and humid winter can cause mildew problems on the surface of the paint, which is a challenge,\" said Tikkurila \'sarja Schadewitz . \". \"This is partly because some of the raw materials are classified as toxic or harmful and cannot be used anymore due to the VOC regulations implemented by the EU. \"The weather is also a problem in India. \"Due to global warming, the global weather pattern has changed,\" said dasgutta . \". \"Today, the exterior paint surface of the coastal area is hit by heavy rain. Therefore, fungal growth and crack development in buildings are more obvious than before. Therefore, the performance benchmark of all external coatings has improved over the years. Consumer and user awareness of environmental protection has also increasedFriendly products. \"In Italy, Boero is also facing the problem of reducing VOC. \"Boero\'s R & D labs and technicians are working on better solutions,\" Rupnik said . \". \"Another important issue from an environmental perspective is adaptation to the new European directive, which leads to partial or full substitution of many raw material products, including carbend Shalom, formaldehyde and zinc phosphate\"In Russia, empil\'s products meet the requirements of the country\'s existing environmental laws. \"However, it must be noted that empil does not supply paint to the European and North American markets, where environmental restrictions are particularly stringent,\" Plikus said . \". [Slightly] IllustrationsIn the construction market, customers in the sales market are closely related to distribution channels. \"The external market is more professional than the internal market,\" Detiveaux said . \". Therefore, external products are more prominent in the channel, such as the company-Have the paint shop preferred by professional contractors. \"A big trend in the sales market is that, according to Koutavas, both the number of outlets and the breadth of manufacturing brands for each outlet continue to consolidate. \"Retailers are more sensitive to the sales performance of paint products on shelves. Large-\"In the DIY market, there is less room for sales dedicated to wood care coatings than independent retailers specializing in these products,\" he said . \". \"In addition, these larger products are more risky when shipping new products that take time to develop demand, and tend to distribute brands and products that meet established consumer needs. \"In the construction, we see the pre-He continued: \"prefabricated building elements, such as facade elements, side lines, windows, doors and roofs, are usually coated using other coating techniques such as coils, powders, industrial wood and plastic coatings\"In the long run, this will affect the number of coatings used for external decorative coatings and will benefit paint manufacturers who can also provide a full range of industrial coatings technology. \"According to Spillane, the biggest change in the market is the paint used to compete with the paint, and now it competes with vinyl, composites and mineral surfaces such as bricks, plaster and hard boards\"Effective marketing in this environment requires the development of new products to cover new surfaces,\" he said . \". \"It also helps to improve the flexibility and durability cost-effectiveness of modern coatings. \"In addition, the external palette continues to evolve in a subtle way,\" Spillane continued . \". \"The color selection is still driven by geographical regions. For example, the color palette in Florida is very different from that in Chicago. While interior colors follow design and fashion trends, the exterior colors are still dominated by classic and neutral color palettes. \"According to Schadewitz of Tikkurila, there is a slight shift in homeowner from DIY to using contractors in the Finnish market. \"This is partly due to the increase in homeowner\'s wealth and the lack of skills or time to complete the painting work on its own,\" he said . \". \"Also, the share of the single --In Finland, family homes with mineral facades have grown slightly, and wooden houses have been very common for centuries. \"According to Dasgupta, the entire sales model in India\'s external market has gone through the meta-form. He said: \"Today, the needs of customers have changed, and their products are far more concerned than ordinary products . \"\"Their brand awareness has also increased, and today\'s pricing is not the only criterion for choosing a brand. \"While contractors continue to play an important role in this area, the roll-out of a large number of features --\"Product-based products have created a demand for consumer education and application expertise,\" Dasgupta continued . \". \"For example, the operation of the factory contractor will not be able to obtain the best finish from the elastic or heavy paintUnless he has received appropriate training in the use and application of these paint typesThe DIY market in India is trivial and may be the case in the near future. Over the past few years, cross-category competition in glass, non-Canada and panels has increased a lot, especially in office buildings and shopping malls. In the next few years, they may have \"paint spots \". \" [Slightly] IllustrationsAccording to Warman, the overall substrate was unified in New Zealand ten years ago. \"Due to the problem of water leakage in the House, the market has turned to the bricks of the House and concrete, usually uncoated, for commercial use,\" she said . \". \"This reduces the market for exterior wall coatings in the new construction industry. Market demand has also turned to semi-gloss finishes. Beyond the gloss of the highlights finish and the satinfinishes. \"Russia\'s external decorative paint market is changing in tandem with other industries in the Russian paint industry. \"Existing consumer trends such as eco-compatibility, extensive color palettes, new formulations that can enhance paint protection and decorative performance cannot be ignored,\" Plikus said . \". \"Of course, Empils takes all these trends into account when developing and producing and promoting their novelty. As for the alternative materials market being developed in Russia, it must be mentioned that most of the new House buildings in Russia are apartment houses, and usually traditional paint and paint materials are used for decoration. \"Tracking the housing market is an important factor for any paint company. \"In addition to looking at these numbers, thininmoore listens to retailers because the real estate market is very localized,\" Spillane said . \". According to Koutavas, naturally, the impact of the housing market on the exterior wall paint market is huge and double. \"The increase in the number of new construction projects has not only resulted in a significant loss in the turnover of the project business, he said:\" But as more and more people move from the old house to the new house, this may also reduce the renovation activities triggered by resettlement. \". \"We focus on the trend of home sales and we do see the impact of the US real estate market. S. right now. In the central and western regions, this number has declined sharply in general. There are still some growth areas in China, but they have slowed down. Wood, on the other hand-The one-sided housing that has been decreasing for decades has bottomed out, even a slight increase in the last five years. You have homeowners update what they currently have instead of dismantling and building new stuff, so we continue to see sales growth in some areas of the repair department. \" [Slightly] IllustrationsIn the U. S. According to Detiveaux, the new building accounts for only a small part of the overall external decorative paint market. \"There are very few new houses built with wooden wall panels, so the ten years of new house sales have little impact on overall external decoration sales,\" he said . \". \"However, the house is usually painted whenever it changes hands, so sales of existing houses can affect sales of external paint. Sales of existing homes in the United StatesS. Compared with the peak in 2005, 2007 people are expected to decline by nearly 20%, and it is expected to decline by nearly 10% compared with last year. \"For Tikkurila, weather conditions have a greater impact on its external paint sales in Finland than the real estate market. \"Of course, many people want to renovate the house they bought, but usually people paint the house only if they need to keep it intact,\" Schadewitz said . \". Wge monitors the overall trend of the construction market. \" [Slightly] IllustrationsAbout 30 in India-Paint consumption in major cities is 35%, about 15-Thanks to the new construction, 20% of the small cities, \"said Dasgupta. \"The paint consumption for other locations is due to the repainting of existing buildings. As a result, any slowdown in the new housing market will adversely affect external paint sales catering to this segment. \"When the real estate market is booming, paint sales are shifting more to the new home industry because existing homeowners find it difficult to get the opportunity to complete the project,\" Warman said . \". \"When the real estate market slows, painters tend to turn their attention to a resumption. As a result, paint is not affected by a slowdown in the housing market compared to many other types of building materials. We find that the average equality of professional painters will be better when the market slows down, as less qualified painters at the bottom of the market tend to withdraw completely from the market. \"Like other exterior decorative coatings companies, empil pays close attention to the real estate market and its impact on the Russian exterior paint market. \"In the first half of 2007, the Russian economy showed signs of accelerating growth in many industries. \"Construction and business continue to be the main drivers of growth,\" Plikus said . \". \"In the first half of 2007, the construction of new houses increased by 34 year on year. Russia\'s economy grew at 8%, the highest rate in the past few decades. This is the result of the shift in construction activities from Moscow to the surrounding areas, and is the growth of social and low-income classes. According to the plan organized by the industrial park, the cost housing project, the comprehensive development of the territory, and the destruction of the old five countriesThe story of the Krus Chevrolet neighborhood. \"With the prosperity of the construction industry in the next few years and the development of Russia\'s integration into the world economic system, the unique trend of the Western market determines the world trend and will soon become a typical representative of the Russian paint market . \"\"In other words, the decoration market will become the most dynamic part of the Russian paint market, and the construction paint market will become the most dynamic part of it. Ray Foscante, senior consultant at Orr and Boss, said: \"technical trends in the field of architectural coatings traditionally focus on giving decorative value to the exterior and interior of the structure. \"New opportunities to provide important value for building paint systems are developing --Added functionality by enhancing energy conservation, bio-protection and/or effects, safety and security, and self-protection\"The cleaning function,\" he said. These opportunities have greatly expanded the scale of the construction coatings market, but they require new technical means. The rapidly expanding \"cool roof\" paint market is an example of a growing area. Foscante continued: \"Over the coming year, architects, engineers, designers and even DIY users are looking forward to the coating systems used in building applications making greater contributions to functionality, environment and energy efficiencyWater-Technology-based technology continues to improve with more options for polycondensation without adding VOCs, and nanotechnology is another interesting area that many companies are monitoring. \"Without these technologies, we will be forced to provide softer coatings with poor performance, such as dirt pickup,\" Koutavas said . \". \"Nanotechnology offers many exciting possibilities as a whole, and its performance has been improved, such as better scratch resistance and UV protection against wood coatings, through freezing/thawing cyclesIn addition, nanotechnology allows the development of new, unique product features in exterior wall coatings. Van der Kolk of SigmaKalon agreed. \"Nano-\"Technology provides a very interesting and promising technical basis for improving and expanding the added value of future exterior decorative coatings,\" he said . \". Rupnik of Boero said that in order to improve the performance of existing products, a lot of new raw materials have been introduced. \"For example, new pigments that are more durable have been introduced that apply to silicone and silicate coatings to achieve new trend colors,\" he said . \". \"In addition, new materials based on modern nanotechnology, such as nano-emulsion and photo-catalytic pigments, are being tested repeatedly in our laboratory.

exterior architectural coatings market: rising raw material costs, an overall slowdown in economic activity in mature markets, tightening voc regulations and consolidation are all key trends facing exterior architectural coatings manufacturers.

1 exterior architectural coatings market: rising raw material costs, an overall slowdown in economic activity in mature markets, tightening voc regulations and consolidation are all key trends facing exterior architectural coatings manufacturers. Mon Mar 09, 2020 9:35 am

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