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<p>Display is the basis of sales. The development of an enterprise must be based on good market performance. Without market performance, how can it develop and make money? Which manufacturer would let us sell products to him?</p><p><br></p><p>Why small shelves hide huge secrets. The placement of goods on supermarket shelves often determines the sales volume of this product. In recent years, major merchants have launched channel wars and terminal contention. In fact, they are fighting for limited shelf resources of terminals. .</p><p><br></p><p><a href="https://www.jiataibaoshelf.com/supermarket-shelf" rel="noopener noreferrer" target="_blank">Supermarket shelf</a> will be customized according to the number of different layers. Generally, there are 6 layers and 7 layers. The 3rd and 4th layers are the most sold shelves, especially the 3rd layer shelves are the most sold layers. Because the shelves of this layer are basically parallel to the sight of consumers, they are easily accessible and are most convenient for consumers to choose. Often major businesses will crowd their heads for these shelves.</p><p><br></p><p>According to the height of the shelf display, the shelf can be divided into three sections:</p><p>The middle layer is the most easily accessible height for consumers. It is 70cm-160cm for men and 60cm-150cm for women. This height is called the golden position and is generally used to display the main products or products that the company intends to promote; of course, the easier it is to see, The goods you get are also the ones with higher profit in the supermarket!</p><p><br></p><p>Secondly, the upper and lower layers of the middle layer are the heights that consumers can get. The men in the lower layer are 160cm-180cm, the women are 150cm-170cm, the men in the lower layer are 40cm-70cm, and the women are 30cm-60cm. They are generally used for display. For the main products, the second lower layer requires customers to bend their knees to get the goods, so this time the upper layer is more unfavorable. Compared with the lower layer, the upper layer has an advantage over the lower layer, so the proportion of the displayed products will also be larger;</p><p><br></p><p>Finally, the upper and lower layers are at a height that is not easy to reach. The upper layer is about 180cm for men and about 170cm for women. It is generally used to display products with low gross profit, complementarity and volume. There can also be some color adjustments and decorative displays on the upper end. Can attract the attention of consumers;</p><p><br></p><p>Generally speaking, near the entrance, most of the products are small profits but high sales and frequent purchases to attract you into the door, such as books, slippers, towels, etc., while valuable commodities such as tobacco and alcohol are generally placed in the middle of the supermarket. .</p><p><br></p><p>From the perspective of consumer psychology, when shopping in supermarkets, people always think that the goods in front are average and there are better ones, so they tend to buy more at the end.</p><p><br></p><p>In general supermarkets, 8:30 to 10:30, the supermarket will welcome 20% of customers a day, of which nearly 90% are middle-aged and elderly. From 18:00 to 20:00, there will be a peak of shopping for one day. 50% of customers will choose to shop in this time, most of them are office workers who have been busy for a day.</p><p><br></p><p>Supermarket shopping channels are generally wide and straight. This is to maximize the "stay" time of consumers in the supermarket and avoid them from shortcuts to the cashiers and outlets. The supermarket will also use people's right-hand shopping to place the most profitable merchandise that they want to sell on the right side of the main shopping aisle or display case. When customers pass by, they will be aroused by some unnecessary products. This increases the purchase rate of goods.</p>
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